RFP: Social Media Manager

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REQUEST FOR PROPOSALS: SOCIAL MEDIA MANAGER

About Foundation for Louisiana

Foundation for Louisiana (FFL) is a social justice philanthropic intermediary founded in 2005 as the Louisiana Disaster Recovery Foundation to invest in the immediate recovery of Louisiana’s communities after Hurricane Katrina. While FFL was founded in the wake of Hurricane Katrina, our founders recognized the need to address the longstanding inequities that have shaped life outcomes for the most marginalized of Louisianans. Our programs grew in response to these needs, and today FFL focuses on racial justice, climate justice, criminal legal system reform and transformation, economic opportunity, gender justice, and support for Louisiana's vibrant arts and culture via a three-pronged strategy:

  • Invest: FFL makes grants and loans to support organizations and movements throughout Louisiana in our key program areas. We attract and invest resources to support on-the-ground projects, many of which can’t access traditional philanthropy. Through fiscal sponsorship, we support innovative ideas responding to unmet needs throughout Louisiana.
  • Build: We build power to effect change in Louisiana communities. Our TOGETHER initiative convenes community leaders and provides training in organizing, policy change, leadership, public speaking, and facilitation to tackle issues of climate change, police accountability, health disparities, housing access, and more.
  • Transform: By fortifying movements, we shift systems and shape regional and national narratives. We re-imagine how our communities are governed and funded in order to redefine how residents are able to thrive in them.

Since its inception, FFL has invested $60 million in more than 260 mission-critical nonprofit organizations working across the state towards building a more just Louisiana. As a social justice philanthropic intermediary, FFL’s work unapologetically advances racial justice while moving Louisiana forward. The foundation engages communities in both program co-design as well as its grant-making process, in order to expand opportunities and move communities towards a more just future.

Background

The K20 Local Planning Committee is committed to:

  • Honoring the Legacy of Hurricane Katrina Survivors
    • Organizing the K20 Week of Action, remembrance, and collective visioning (August 24–31, 2025).
    • Uplifting the voices and lived experiences of those impacted through storytelling, cultural performances, and public forums.
  • Galvanizing Regional Power
    • Engaging 50,000 people across Louisiana, Mississippi, and Alabama in strategic actions and gatherings.
    • Uniting organizations, advocates, and cultural institutions to develop a long-term agenda for the Gulf South. 
    • Elevating policies that ensure long-term sustainability and climate resilience for the region.
  • Advancing & Practicing Self-Governance in the Gulf South Frontlines
    • Establishing a community-controlled fund to support ongoing grassroots organizing and leadership development.
    • Facilitating a collective process to train up Gulf South communities in truly democratic and accountable processes.
  • Building Sustainable Systems and Infrastructure
    • Advancing community-led solutions for water, land, and energy justice.

Roles and Responsibilities

The selected Social Media Manager will be responsible for:

Strategy & Planning

  • Develop and execute a culturally relevant, multi-platform social media strategy that reflects the K20 Local Planning Committee’s grassroots values and vision.
  • Create a dynamic editorial calendar from August – September 2025 to support the K20 Week of Action, including event promotion, K20 storytelling, and post-action amplification.

Content Creation & Curation

  • Develop engaging, accessible content tailored to Gulf South communities (including BIPOC, rural, youth, and low-income audiences) in collaboration with K20 Local Planning Committee Media and Comms Working Group members.
  • Produce or coordinate visual and written content including graphics, videos, reels, captions, and more in collaboration with K20 Local Planning Committee Media and Comms Working Group members.
  • Highlight K20 Local Planning Committee events, partner organizations, and community stories.

Community Engagement

  • Manage direct engagement and interaction with followers (comments, DMs, shares, collaborations) in collaboration with K20 Local Planning Committee Media and Comms Working Group members.

Monitoring and Reporting

  • Track platform analytics and audience growth.
  • Provide weekly updates and a final wrap-up report with insights and recommendations for future organizing

Desired Competencies & Qualifications

Ideal candidates will demonstrate:

  • Deep connection to or understanding of the Gulf South region and its communities.
  • Lived experience of Hurricane Katrina’s impact.
  • Alignment with grassroots, justice-centered, and community-led approaches.
  • Experience developing and managing social media for community-based or movement-oriented campaigns.
  • Strong visual storytelling, copywriting, and digital organizing skills.
  • Ability to work across platforms: Instagram, Facebook, Twitter/X.
  • Familiarity with social media management tools (e.g., Canva, Hootsuite, Sprout, Buffer) and analytics.

To Apply

Please submit a proposal that includes:

  • Brief background or bio, including relevant experience and values alignment
  • Sample content or portfolio of past work
  • Tools and platforms you use regularly
  • Proposed fee structure (retainer, hourly, or project-based)
  • Timeline and availability (particularly for August – September 2025)
  • References or testimonials from past clients or collaborators

Please submit your proposal via email to  k20@foundationforlouisiana.org  by July 28, 2025.

Evaluation Criteria

Proposals will be evaluated on the following:

  • Based in Louisiana, Mississippi, or Alabama
  • Demonstrated cultural competency and regional knowledge
  • Creativity, tone, and alignment with K20’s Local Planning Committee’s vision and values
  • Past experience with grassroots or movement-based campaigns
  • Accessibility and clarity of pricing
  • Responsiveness and capacity to meet deadlines

Equal Opportunity Employer 

Foundation for Louisiana aspires towards freedom for all Louisianans and aims to create a fully inclusive and affirming workplace for all people. We welcome and encourage applications from people who have been involved with the criminal legal system. FFL is committed to providing staff with resources to work from home effectively. Reasonable accommodations may be requested to enable individuals with disabilities to perform essential functions of the position.

Foundation for Louisiana follows an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, physical or mental ability, veteran status, military obligations, criminal legal background, and marital status.

We encourage applications from people with disabilities and are available to discuss reasonable accommodations for any applicant who may need them.   To inquire about accommodations, please email k20@foundationforlouisiana.org   or call FFL at (225)383-1672.  Please refrain from making phone calls for any reason other than to request application accommodations.  

For more information about Foundation for Louisiana visit our website at www.foundationforlouisiana.org